Founding Marketer (Growth & GTM)
Role Summary
Join Clera as a Founding Marketer to shape growth strategies and brand storytelling for a pre-seed healthtech startup in Helsinki, with visa sponsorship available.
About the Organisation
A fast-growing, pre-seed healthtech startup based in Helsinki is hiring its first dedicated marketer — a founding hire who will own growth, go-to-market strategy, and brand storytelling from day one. This is a rare opportunity to build the marketing function entirely from scratch, shape the company narrative, and directly drive revenue and user growth at an early-stage company operating in the personalized health and diagnostics space.
This is a hands-on, high-ownership role with direct partnership with leadership. If you thrive in fast-paced environments, love building things from zero, and have a strong track record in B2C growth marketing, this role is for you.
Key Responsibilities
- Define and execute GTM strategy across multiple channels to drive revenue and user growth.
- Lead brand storytelling and positioning — create a compelling, differentiated narrative in the health and wellness space.
- Own and manage paid advertising (Google Ads, Meta, LinkedIn), social media, partnerships, and influencer programs.
- Collaborate cross-functionally with product, sales, design, and customer success teams.
- Set and manage marketing budgets, forecast outcomes, and measure ROI across all channels.
- Build, scale, and mentor the marketing function as the company grows.
- Develop and deploy high-impact marketing campaigns and performance dashboards.
Minimum Requirements
- Strong analytical skills for testing and iterating on marketing strategies at scale.
- Experience in healthtech, wellness, diagnostics, or subscription/membership-based B2C products.
- Background at a similarly early-stage startup in the health or life sciences space.
Working Conditions
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- Salary: $35,000 – $70,000 USD annually (commensurate with experience)
- Early-stage equity opportunity (founding team hire)
- Visa sponsorship available
- On-site in Helsinki, Finland
- This is not a remote role — regular in-person presence is expected
Eligibility Criteria
Candidates with 2-5 years of B2C growth marketing experience are eligible to apply.
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