Senior Manager, Social Media Marketing
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Role Summary
Join FOX Direct to Consumer as a Senior Manager, Social Media Marketing, leading the organic social strategy for their innovative streaming platform in Los Angeles, CA.
About the Organisation
Fox Corporation Under the FOX banner, we produce and distribute content through some of the world’s leading and most valued brands, including: FOX News Media, FOX Sports, FOX Entertainment, FOX Television Stations and Tubi Media Group. We empower a diverse range of creators to imagine and develop culturally significant content, while building an organization that thrives on creative ideas, operational expertise and strategic thinking.
FOX One is redefining how audiences experience sports, news, and entertainment in one premium streaming destination. As the Senior Manager, Social Media Marketing, you will lead the organic social strategy for FOX One, shaping how the brand shows up across major social platforms and within culture.
You will own the development and execution of social-first campaigns that build brand affinity, grow audiences, deepen engagement, and support subscriber acquisition and retention. Working across sports, breaking news, entertainment, and major cultural moments, you will establish a distinctive and premium social presence that is timely, relevant, and authentic to FOX One.
This role requires a strategic and highly creative social marketer who can translate broader brand and business priorities into platform-native ideas, lead real-time storytelling, and use performance insights to continually improve content and channel strategy. You will partner closely with Brand Marketing, Creative, Editorial, Communications, Product Marketing, and other cross-functional teams while helping guide internal and external creative resources.
Because many of FOX One’s most important moments occur outside traditional business hours, this role requires flexibility to support evenings and weekends during live programming, breaking news, launches, and marquee events.
Key Responsibilities
- Own and lead the organic social strategy for FOX One across Instagram, TikTok, X, Facebook, YouTube, and emerging platforms.
- Develop annual, quarterly, and campaign-specific social strategies that support brand priorities, tentpole events, subscriber marketing initiatives, programming launches, and audience growth objectives.
- Establish the channel vision, content pillars, platform roles, audience strategies, and publishing approach for FOX One’s always-on social presence.
- Lead the development of integrated social campaigns from concept through execution, ensuring ideas are platform-native, culturally relevant, and aligned with FOX One’s premium brand identity.
- Oversee social content calendars, publishing schedules, asset workflows, and real-time coverage plans across multiple programming and marketing priorities.
- Partner cross-functionally with Brand Marketing, Creative, Editorial, Communications, Product Marketing, Media, and Programming teams to ensure social strategy supports broader business and marketing objectives.
- Brief, guide, and provide feedback to internal creative teams, agencies, freelancers, and other partners developing social-first content.
- Lead the creation and optimization of platform-native content, including short-form video, graphics, static assets, GIFs, memes, live-event content, and trend-driven creative.
- Adapt integrated marketing campaigns into distinctive social-first experiences while maintaining a consistent brand voice and premium visual identity.
- Develop and uphold FOX One’s social voice, editorial standards, community engagement approach, and platform-specific copywriting practices.
- Identify real-time opportunities around live sports, breaking news, entertainment launches, cultural conversations, audience sentiment, and emerging trends.
- Lead social coverage during major sporting events, breaking news, entertainment premieres, and other marquee moments, including evenings and weekends as needed.
- Build strategies for audience engagement and community growth while fostering an authentic, responsive, and premium brand presence.
- Develop and oversee creator and influencer marketing initiatives, including partner identification, creative concepts, briefing, campaign execution, and performance evaluation.
- Identify opportunities for creator partnerships, social activations, collaborations, and original content franchises that expand the FOX One brand and drive engagement.
- Define social performance goals and key performance indicators in partnership with marketing and analytics teams.
- Monitor channel performance, audience growth, engagement, sentiment, and content effectiveness, translating data into actionable recommendations.
- Lead recurring reporting and communicate performance insights, strategic recommendations, and emerging opportunities to cross-functional partners and senior stakeholders.
- Evaluate platform changes, algorithms, creator trends, emerging technologies, and industry best practices to strengthen FOX One’s social strategy and content performance.
- Help manage agency and vendor relationships, project timelines, budgets, and deliverables as needed.
- Mentor and provide strategic direction to coordinators, contractors, agency partners, and other team members supporting social execution.
Minimum Requirements
#DTC
Pursuant to state and local pay disclosure requirements, the pay rate/range for this role, with final offer amount dependent on education, skills, experience, and location is $102,000.00-170,000.00 annually. This role is also eligible for an annual discretionary bonus, various benefits, including medical/dental/vision, insurance, a 401(k) plan, paid time off, and other benefits in accordance with applicable plan documents. Benefits for Union represented employees will be in accordance with the applicable collective bargaining agreement.
- Experience leading organic social strategy for a direct-to-consumer subscription product or streaming service.
- Experience developing and managing influencer marketing programs, creator partnerships, or social content collaborations.
- Familiarity with Sprout Social or other social publishing, analytics, community management, and social listening platforms.
- Experience building social measurement frameworks, dashboards, campaign reports, and executive-level performance presentations.
- Experience managing paid and organic social integration in partnership with media teams.
- Working knowledge of Adobe Creative Suite, including Photoshop and Premiere Pro, as well as Canva or similar content-creation tools.
- Experience with motion graphics, animation, live content production, or advanced video editing.
- Experience managing social agency scopes, production budgets, or vendor relationships.
- Experience mentoring or managing junior social media professionals.
- We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.*
Eligibility Criteria
Applicants must have a legal right to work in the United States; no visa sponsorship is provided.
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