job
Marketing
Hybrid
Sponsorship Not Stated
Senior Brand Marketing Executive
Verified OpportunityChecked by PathwayAI staff.
Role Summary
Join LiveScore Group as a Senior Brand Marketing Executive in London, collaborating on brand strategies and executing innovative marketing campaigns.
Key Responsibilities
Skills, Knowledge and Experience
- Supporting the media planning and delivery of any media deals (in conjunction with the agency)
- Playing a key role in shaping the creative output of the brand by leading briefing and delivery with internal design teams and external agencies.
- Lead the planning and delivery of sponsorship inventory, marketing collateral, and related event-led brand activations with racecourses across the UK.
- Playing a key role in developing and implementing best-in-class research and measurement frameworks to evaluate brand performance, marketing effectiveness, earned media, sponsorship evaluation and inform strategic decision-making
- Regularly monitoring and analysing and reporting on marketing performance metrics, including ROI, KPIs, and campaign effectiveness, to assess the success of brand initiatives and identify areas for improvement
- Taking ownership of updating the master brand budget and associated financial trackers
- Cultivating and maintaining relationships with key stakeholders, including external partners, agencies, and vendors, to support brand initiatives and drive collaborative opportunities
- Serving as a key point of contact internally and externally for all brand marketing-related activities, providing expert guidance and support to stakeholders at all levels
- Experience within a similar brand/marketing role (client side or agency)
- Experience/knowledge of the sports betting industry would be advantageous
- Experienced in managing agencies and working closely with / leading internal teams
- An effective communicator, well versed in stakeholder management
- Demonstratable experience of campaign planning and project management
- Creative experience, working across design based projects
- Broad channel experience (both media and creative)
- Strong commercial acumen
Working Conditions
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- Company Performance Bonus
- Flexible Working Agreements where applicable
- Private Healthcare Scheme + Employee Enhanced Assistance
- Enhanced Family Leave - Maternity, Shared Parental & Adoption Leave: up to 6 months at full pay and 6 months at half pay. Paternity leave: up to 4 weeks at full pay
- Subsidised Gym Membership
- Annual Travel Card Loan & Ride to Work Scheme
- Life Assurance (x3 salary)
- Contributory Pension Plan
- Virgin Family: Giving you access to exclusive Virgin offers and experiences
- Thursday drinks in the office and regular socials
Requirements
brand development
communications
campaign planning
analytical skills
Eligibility Criteria
The role is aimed at experienced marketing professionals with a focus on brand strategy and execution.
Exp. LevelNot specified
EducationNot specified
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