Senior Analytics Engineer - Marketing

Paddle is seeking a Senior Analytics Engineer to enhance their data infrastructure and provide insights for Marketing campaigns in the UK.

• Create trusted, self-serve datasets and reporting layers in Omni that power Marketing performance reviews, campaign reporting, attribution analysis, funnel health monitoring, and investment decision-making.
• Proactively identify and resolve data quality issues across Marketing and GTM systems, including source tracking, campaign metadata, funnel stage completeness, attribution coverage, and spend data.
• Add comprehensive metadata to datasets, including documentation, lineage, ownership, definitions, data quality checks, and sensitive data masking.
• Partner with Marketing stakeholders to translate business questions into robust data products, dashboards, analyses, and decision-ready insights.
• Enable Marketing teams to confidently use Omni and core GTM datasets through documentation, training, office hours, and self-serve resources.
• Activate data from Snowflake into operational tools where needed, supporting audience segmentation, lifecycle programmes, campaign optimisation, or GTM workflows.