Senior Performance Lead - Trade Acquisition

Join Checkatrade as a Senior Performance Lead - Trade Acquisition, driving paid channels strategy in a key leadership role.

• Set the paid acquisition strategy: build the annual and quarterly plan that translates our business goals into clear channel priorities, investment and targets, rather than delivering against a plan set elsewhere.
• Own PPC, paid social, affiliates and remarketing end-to-end, covering strategy, budget, vendor relationships, testing and performance across each channel.
• Set and own the commercial targets that matter (MQLs, CAC and LTV:CAC), partnering closely with Finance on forecasting, unit models and the business case for new investment.
• Build a structured test-and-learn roadmap, sequencing initiatives across quarters and spotting risks such as rising CAC or channel saturation before they bite, while exploring new channels and partnerships as we grow.
• Partner with Sales, Product & CRO, CRM and Data teams to align lead quality, sharpen the acquisition journey and improve attribution and measurement.
• Report performance to senior stakeholders with a clear narrative on the mid to long-term health of the acquisition engine, not just in-period results, and represent trade acquisition in planning forums.
• Experience (or eagerness to grow into) owning paid acquisition strategy across channels like PPC, paid social, affiliates or remarketing.
• Confidence setting your own targets and owning the trade-offs between growth, efficiency and quality, rather than just delivering against numbers you're handed.
• Commercial fluency: comfortable building forecasts and business cases, and working closely with Finance on unit economics.
• A collaborative streak: you're just as happy partnering with Sales, Product, CRM and Data teams as you are deep in a channel dashboard.