Senior Growth Marketing Manager (App Installs)
Role Summary
Join DuckDuckGo as a Senior Growth Marketing Manager to drive profitable app user acquisition in a fully remote role.
About the Organisation
Hi, we're DuckDuckGo, the online protection company and remote-first team of 300+ on a mission to raise the standard of trust online. Founded in 2008 and profitable since 2014, annual revenue now exceeds $100m USD and millions use our browser on on Mac, Windows, iOS, and Android, our search engine, and the DuckDuckGo subscription. We also offer private, useful, and optional AI, including Duck.ai, which lets you chat privately with ChatGPT, Claude, and other AIs, all in one place. Our culture of trust, inclusivity, and empowered project management underpins everything we do, where each team member takes full ownership of their projects, from scoping and execution to postmortem. If you're seeking end-to-end ownership of your work, you've come to the right place!
- 7+ years of experience in digital advertising roles with 2+ years of experience in marketing consumer apps preferred.
- Hands-on expertise standing up and managing paid digital advertising programs (Google Ads, Apple Ads, etc.) as well as familiarity with non-digital paid media management (CTV, TV, etc.).
- Demonstrated track record of profitably scaling app install growth programs while improving efficiency and unit economics as volume materially scales.
- Ability to execute highly complex and ambiguous projects, working across business strategy and marketing tactics.
- Experience designing and running incrementality tests (geo holdouts, lift studies, PSA/ghost ads) to validate true channel impact and guide investment decisions.
- Advanced analytical abilities, including modeling app economics (payback, LTV), data analysis, scenario planning, and projecting campaign outcomes across spend and volume curves.
- Track record of running creative testing as an always on pipeline, consistently shipping new concepts to prevent performance decay and unlock incremental scale.
- Passion for ideating and problem solving to deliver creative solutions for profitable user growth.
- Excellent communication skills — you can clearly articulate recommendations and rationale, whether verbal or written.
Requirements
- 7+ years of experience in digital advertising
Eligibility Criteria
Eligibility details are unclear; further review may be required to determine applicant eligibility.
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