Global Brand & Marketing Director
Legal Right to Work Required
This employer requires applicants to already have the legal right to work in the job location. You must hold valid work authorisation, residence status, or citizenship.
This opportunity may still be relevant if you already have work authorization in the country, are a permanent resident, citizen, or hold a valid work visa.
Role Summary
Crytek is seeking a Global Brand & Marketing Director to lead their global marketing function in Frankfurt, Germany, with a focus on creative strategy and team leadership.
Key Responsibilities
Define Crytek’s global marketing strategy across brand, creative, paid media, and CRM
Lead global positioning and creative direction for Hunt: Showdown 1896 and unannounced projects across all channels
Own the marketing P&L, channel mix, and KPIs (CAC, LTV, ROAS, retention curves), and report performance to the CPO
Lead a high-performing in-house creative engine: art direction, video, design, and campaign operations capable of supporting the portfolio and surge launches
Concentrate creative, paid media, and CRM firepower during major launch windows
Partner with publishing product leadership to translate product strategy into season plans, beats, and campaigns
Champion AI fluency across research, analytics, and operational workflows, using it to amplify the work, so the teams' time goes to creative judgement and taste.
Mentor and grow the marketing team, raising the bar on craft, speed, and accountability
Minimum Requirements
10+ years of marketing leadership across brand, performance, and CRM, with at least 5 in the video games industry
Proven success leading global launches and live service marketing for multi-product portfolios
Strong commercial fluency: CAC / LTV management, paid channel optimization, lifecycle and retention economics
Experience building and leading multidisciplinary creative teams (art, video, design, copy)
Track record using player insights, segmentation, and AI tooling to sharpen creative and media decisions
Excellent communication skills in English and ability to operate across matrixed, global organizations
Passion for video games and a deep understanding of player communities
Willingness to relocate to Frankfurt am Main, Germany
Eligibility Criteria
Applicants must be prepared to relocate to Frankfurt, Germany, indicating legal work authorization is required.
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