EXPRESSION OF INTEREST (EOI): MEDIA PRODUCTION AND AWARENESS CAMPAIGN SERVICES (TV, AND SOCIAL MEDIA)
Role Summary
World Vision is seeking a consultancy for media production and awareness campaigns in Somaliland under the BLOOM AFRICA project focusing on women's empowerment and youth employment.
Key Responsibilities
Global Affairs Canada (GAC) has approved the project “Building Leadership, Opportunities and Options for Marginalized Women and Girls in East Africa (BLOOM AFRICA)”, implemented by World Vision Canada in partnership with World Vision Rwanda, World Vision Somaliland, and World Vision Tanzania.
The project will be implemented in Rwanda, Somaliland, and Tanzania. BLOOM is a five-year, gender-transformative and human rights-based initiative aimed at improving the resilience and economic empowerment of marginalized youth, particularly adolescent girls and young women.
The BLOOM project promotes economic empowerment through skills development and Technical and Vocational Education and Training (TVET), focusing on:
The project applies a multi-level approach across individual, community, and systemic levels to address barriers to women’s participation in economic opportunities.
The purpose of this assignment is to design, produce, and implement high-quality multimedia communication campaigns that support the visibility, behavior change, and community engagement objectives of the BLOOM project in Somaliland.
Through television and social media platforms both WV and TV station channels, the assignment aims to:
The selected service provider will work closely with BLOOM Project Team and the World Vision Communications Team to design, produce, broadcast, and disseminate high-quality multimedia communication products that promote project objectives, increase public awareness, and strengthen audience engagement throughout the implementation period.
The specific objectives of the assignment are to:
The selected service provider shall undertake the following activities:
The selected service provider shall deliver the following:
The assignment shall be implemented over a period of four (4) years, subject to project funding availability and satisfactory performance.
Continuation of the assignment beyond each contract year shall be subject to:
The evaluation process will consist of two stages: (i) Preliminary Screening/Supplier Eligibility and (ii) Technical Evaluation.
Assessment of the bidder's responsiveness to the Terms of Reference, including the technical proposal and supporting documentation. (Total Marks 100%)
CVs of key personnel proposed for the assignment.
The selection of the service provider will be based on:
Pass mark for technical evaluation will be considered 70% out of 100%
Applicants must achieve a minimum technical score of 70% to proceed to financial evaluation.
- Women’s economic empowerment
- Youth employment and entrepreneurship
- Gender equality and social norms transformation
- Financial inclusion and business development
- Inclusion of vulnerable groups
- Increase awareness and understanding of the BLOOM project, its interventions, and opportunities available to target beneficiaries;
- Promote positive social norms and behavior change related to gender equality, women’s economic empowerment, youth employment, and social inclusion;
- Strengthen visibility of donor support and project achievements in accordance with donor branding and communication requirements;
- Amplify community voices, beneficiary experiences, and success stories to enhance public engagement, learning, and advocacy around youth and women’s economic empowerment.
- satisfactory performance by the service provider;
- availability of project funding; and
- annual performance review and approval by the World Vision Project Team
- Firm Experience with similar assignments - (20%)
- Methodology and understanding - (40%)
- Firm capability - (10%)
- Qualification and competency of the Team - (30%)
Minimum Requirements
The service provider (preferably a television station, media house, or media agency) must demonstrate:
All submitted proposals will first be reviewed against the mandatory requirements specified in Section 11. The mandatory requirements will be assessed on a pass/fail basis.
Eligibility Criteria
No specific eligibility requirements were stated, and it is unclear if applicants from outside Somalia are eligible.
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