Senior Product Data Analyst- Consumer Growth
Role Summary
Join SumUp as a Senior Product Data Analyst, leveraging data to drive consumer engagement and growth in London. Apply now to influence product strategy!
About the Organisation
SumUp is best known for helping small businesses get paid — our Consumer tribe builds the other half of that story. We make SumUp Consumer, the wallet app that lets everyday consumers pay SumUp merchants with a tap, send money to friends, track their spending and earn loyalty rewards along the way.
As we grow SumUp Consumer across new markets and features, we need sharp, reliable insight into how people discover, adopt and use the product — and how that behaviour translates into sustainable commercial growth. This includes understanding our acquisition funnel, improving activation and conversion, increasing customer value, and reducing churn.
We're looking for a Product Data Analyst to join the Consumer tribe and become the analytical partner for SumUp Consumer. You'll work closely with Product Managers, Designers and Engineers, alongside our Analytics Engineering team, to understand customer behaviour, shape product strategy, and connect product performance to business outcomes.
🌎 Opportunity to work with a truly global, multicultural team from our central London Bridge location, wrapped in historic charm and modern flair. This involves an office-first setup
🌈 Commitment to Diversity and Inclusion: be part of a workplace that values and promotes diversity, fostering an inclusive environment where everyone's perspectives are respected and embraced
🚀 Enrolment onto our Virtual Stock Option programme: you will own a stake in SumUp's future success
🏖 Generous time off: enjoy 28 days of paid leave, plus bank holidays and special leaves
📚 A dedicated annual L&D budget for attending conferences and/or advancing your career through further education
🏥 Health matters: private health insurance, including optical and dental
🚗 Life made easier: salary-sacrifice commuter benefits via Gogeta
💼 Financial security: retirement scheme (SumUp matches 7% when you contribute 5%)
🛡 Peace of mind: life insurance from MetLife for 2× your salary
🌴 Break4me: 1-month sabbatical after 3 years of service
🔗 Referral Bonus: earn additional rewards by referring talented individuals to join the SumUp team
Be empowered to do more that matters.
At SumUp, we're on a mission to empower small businesses across the globe by providing simple and affordable tools that allow them to thrive. Today, over 4 million businesses in 37 markets rely on SumUp as their financial partner to manage payments, finance and customer relationships.
Our commitment to small businesses is reflected in our diverse team of over 3,000 SumUppers from over 90 nationalities, united by global collaboration and an innovative mindset. Our core values lay the foundation for who we are and what we stand for, shaping our work culture and driving our success. We foster inclusivity and a continuous learning culture, providing a safe space for personal and professional growth. Our differences make us unique and strong as we strive to create an environment where everyone belongs and feels supported, no matter how they identify.
SumUp is proud to be an Equal Employment Opportunity employer, actively seeking and embracing diversity in our workforce. We don't make hiring or employment decisions based on race, colour, religion or religious belief, ethnic or national origin, nationality, sex, gender, gender identity, sexual orientation, disability, age or any other basis protected by applicable laws or prohibited by company policy. Our commitment extends beyond recruitment to creating a safe and respectful workplace where harassment of any form is strictly prohibited. Discover more about our culture and opportunities on our careers website, and follow our journey on LinkedIn, Instagram, and TikTok.
Key Responsibilities
- Analyse customer behaviour and product performance across the full consumer lifecycle — from acquisition and activation through engagement, retention, churn and reactivation.
- Identify opportunities to improve conversion, customer value and sustainable growth using funnel analysis, cohort analysis, segmentation and behavioural analytics.
- Collaborate closely with Product Managers, Designers, Engineers and Data teams to ensure decisions are grounded in robust analysis, customer insight and commercial understanding.
- Evaluate the performance of customer segments, markets, channels and product journeys, helping the team understand where growth opportunities and commercial trade-offs exist.
- Support decisions that improve key business outcomes, such as activation, conversion, repeat usage, retention, churn, customer lifetime value and revenue-related metrics.
- Conduct exploratory analysis to answer product and business questions, translating complex data into clear, commercially relevant recommendations.
- Define, monitor and communicate core SumUp Consumer KPIs, covering acquisition, activation, engagement, conversion, retention, churn and customer value.
- Design, execute and analyse A/B tests and product experiments, assessing both customer impact and commercial impact.
- Build and maintain dashboards and reporting that stakeholders actively use, proactively surfacing trends, anomalies, performance risks and growth opportunities.
- Help Product Managers assess the expected impact of opportunities and evaluate whether product investments are delivering the intended customer and business outcomes.
- Partner with Analytics Engineering to ensure KPI definitions, business logic and product instrumentation are accurate, scalable and trusted.
- Bring a curious eye to AI and machine learning techniques, including LLM-assisted analysis, to speed up insight generation, customer understanding and product measurement.
Application Information
We recognise that candidates feel they need to meet 100% of the job criteria in order to apply for a job. Please note that this is only a guide. If you don't tick every box, it's ok too because it means you have room to learn and develop your career at SumUp.
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Requirements
Eligibility Criteria
Open to qualified candidates with an analytical background, interested in contributing to consumer growth at SumUp.
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