Manager, Paid Media
Role Summary
Join Airwallex as a Paid Media Manager in London, leading global digital campaign strategies and optimizing performance across various channels.
About the Organisation
Airwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software, we empower over 250,000 businesses worldwide – including Brex, Navan, Qantas, SHEIN and many more – with fully integrated solutions to manage everything from business accounts, payments, spend management and treasury, to embedded finance at a global scale.
Proudly founded in Melbourne, we have a team of over 2,300 of the brightest and most innovative people in tech across 27 offices around the globe. Valued at US$11 billion and backed by world-leading investors including T. Rowe Price, Visa, Mastercard, Robinhood Ventures, Sequoia, Salesforce Ventures, DST Global, and Lone Pine Capital, Airwallex is leading the charge in building the global payments and financial platform of the future. If you’re ready to do the most ambitious work of your career, join us.
We’re seeking a data-driven and creative Paid Media Manager to plan, execute, and optimize digital campaigns across global paid channels. You’ll own the performance and day-to-day management of paid search, paid social, and display campaigns that drive acquisition, pipeline growth, and ROI.
In this role, you’ll blend analytical rigor with hands-on execution — partnering closely with Growth Strategy, Product Marketing, Creative, and Analytics to translate business objectives into efficient, scalable campaigns. You’ll be instrumental in building the frameworks, insights, and best practices that power our global demand generation engine.
Minimum Requirements
- 5–8 years of experience managing paid media programs in B2B SaaS, fintech, or e-commerce environments.
- Deep hands-on expertise in the breadth of DemandGen and Acquisition and across ad unit types in Google Ads, LinkedIn Ads, and Meta Ads (other platforms like YouTube, Reddit, Quora, and programmatic are a plus).
- Proven success optimizing campaigns for pipeline, ROI, and LTV:CAC efficiency.
- Strong analytical skills; comfortable using Excel/Sheets, Looker, Tableau, or GA4 to analyze campaign data.
- Experience with marketing automation and CRM systems (Marketo, HubSpot, Salesforce).
- Exceptional project management and attention to detail — able to run multiple campaigns simultaneously.
- Excellent communicator who can translate performance data into actionable business insights.
Eligibility Criteria
Candidates likely need to have relevant experience in digital marketing and campaign management, with an emphasis on data-driven strategies.
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