KOL Specialist
Role Summary
Join BJAK as a KOL Specialist to manage influencer campaigns and drive brand visibility in a fast-paced environment. Strong communication and analytics skills required.
About the Organisation
The original mission of BJAK is we believe people deserve smarter ways to plan, save and grow their money. This is the origin of our name.
Started in 2019, we built the first mobile-first, insurance platform, enabling insurance to be accessible online by millions in the region. Today, its the leading insurance platform in Southeast Asia.
Today, we are expanding ways to help people in the region — this includes spending, saving, investing, exchanging, travelling, and more. Our mission is help people get more from their money every day.
We have teams working around the world, with over 20 nationalities from our offices and remotely, who truly enjoys their work. We are looking for the most talented and driven people we can find. We are looking for people who work for their passion, not counting hours. Who loves building great next-generation products, not status quo. Who cares about redefining how everyone around us can get the best financial applications, not for an exclusive few.
If you're this person, we'd love to talk to you.
Key Responsibilities
- Identify, evaluate, and shortlist KOLs/influencers across Instagram, TikTok, YouTube, and other platforms
- Source, brief, negotiate, onboard, and manage influencers based on campaign objectives
- Oversee end-to-end campaign execution including timelines, approvals, content reviews, and KPI alignment
- Maintain influencer relationship databases, track deliverables, and nurture long-term partnerships
- Develop and maintain affiliate partnerships (e-commerce platforms, bloggers, brand ambassadors)
- Track affiliate performance and optimize based on metrics such as CTR, conversions, and revenue
- Stay updated on social trends, platform updates, and KOL best practices
- Recommend new content ideas and campaign strategies to enhance engagement and ROI
- Analyze campaign and affiliate performance: reach, engagement, traffic, conversions, ROI
- Prepare monthly reports and insights to improve future campaigns
- Work closely with Creative, Marketing, Product, and Sales to ensure campaign alignment
- Manage budgets, influencer contracts, and vendor relationships
- Coordinate product seeding, logistics, briefings, timelines, and approval flows
- Ensure compliance with advertising standards (#ad, disclosures, and platform regulations)
Minimum Requirements
A driven and strategic KOL Specialist to lead our influencer ecosystem across multiple platforms.
You will work closely with creators, agencies, and internal teams to execute impactful campaigns that strengthen brand visibility, drive engagement, and support business goals. This role demands strong communication, data-driven thinking, and the ability to manage multiple projects simultaneously in a fast-paced environment.
Working Conditions
- This role is based in UK. This is a hybrid role. You are expected to work from our London office at least 3 days per week.
Eligibility Criteria
The position is open to applicants but lacks clear information on visa sponsorship or specific eligibility criteria.
⚠️ Disclaimer: PathwayAI Africa does not guarantee employment, scholarships, visas, or admission. Always verify all opportunities through official sources before submitting personal information.
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