Senior CRM Operations Manager
Local Work Rights Required
This employer does not provide visa sponsorship. Applicants must already have the legal right to work in the job location.
This opportunity may still be relevant if you already have work authorization, are a permanent resident, citizen, student or dependant with work rights, or are seeking jobs within Africa.
Role Summary
Join Marshmallow as a Senior CRM Operations Manager in London, focusing on enhancing customer engagement through effective CRM strategies.
Minimum Requirements
- You’re a self-starter who is comfortable with a high level of autonomy and enjoys taking ownership of ambiguous, high-impact work.
- You’re curious and collaborative, and you like working with lots of different stakeholders to move work forward.
- You’re someone who believes in enabling others, not gatekeeping expertise, and you’re motivated by helping teams do better work together
- You’re commercially minded and pragmatic, with a strong instinct for where to focus your time to unlock the most value
- Experience working in CRM operations or CRM management within an in-house, tech-led business, with a strong understanding of growth-focused customer communications.
- Hands-on experience with Braze is needed for the role, alongside practical experience building and managing CRM campaigns, segmentation, metadata, scheduling, and audience setup
- Proven experience creating CRM governance and enabling other teams to use CRM effectively across an organisation
- Strong data literacy, including analysing campaign or email test performance, pulling audiences and segments, and working independently with data rather than relying entirely on analyst support.
- Confidence in using data tools or AI-assisted analysis to generate insights and support decision-making.
Working Conditions
- Bonus scheme designed to reward high performance
- Private medical insurance with Vitality, mental health support with Oliva
- Personal learning budget and 2 dedicated L&D days a year
- Monthly flexible benefits budget to spend as you choose
- 25 days holiday plus bank holidays
- 4 weeks Work From Anywhere per year
Eligibility Criteria
This position is restricted to applicants who do not require visa sponsorship.
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