CRM Manager
Role Summary
Detailed description available on the official website.
About the Organisation
ThriveCart is a powerful platform used by over 50,000 people worldwide to generate over $5B in sales. Included within the ThriveCart platform is a learning management system (LMS), affiliate management, cart and checkout functionality, making it a top solution for creators, coaches, consultants, and other businesses.
We integrate with everything you use and have a simple, clean UI with numerous features that allow customers to build income from existing traffic and we are the highest-converting cart for online businesses. Our business is growing, profitable, and backed by LTV SaaS Growth Funds, and we are looking to expand our footprint amongst online businesses.
Minimum Requirements
- Significant experience in CRM, lifecycle, or retention marketing, ideally within a SaaS or subscription business.
- Track record of building CRM strategy — not just executing email campaigns.
- Strong understanding of subscription lifecycles and CRM's role in retention and churn reduction.
- Experience building automated journeys, behavioral triggers, and customer segmentation.
- Strong grasp of email strategy: deliverability, personalization, experimentation, and optimization.
- Comfortable using customer, behavioral, and product data to inform decisions.
- Experience with CRM, marketing automation, and customer engagement platforms.
- Strong analytical skills, with the ability to turn performance data into actionable recommendations.
- Experience collaborating across Product, Customer Success, Marketing, and Data.
- Commercial mindset — understands how CRM drives retention, lifetime value, and growth.
- Strong knowledge of GDPR and best practices for customer communications in the UK and Europe.
- Excellent communication, project management, and stakeholder management skills.
- Experience in a SaaS or technology company operating a recurring subscription model.
- Experience evolving CRM strategy during a transition to or expansion of subscription-based offerings.
- Experience with product-led growth, customer activation, or usage-based lifecycle marketing.
- Experience designing churn-prevention and win-back strategies.
- Familiarity with CRM platforms and data ecosystems that enable advanced segmentation, personalization, and automation.
- Experience helping build or mature a CRM/lifecycle function as a company scales.
Working Conditions
Hybrid - UK (up to 3 days a week)
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