Freelance Campaigns and Digital Communications Lead

Join Refugee Biriyani & Bananas as a Freelance Campaigns and Digital Communications Lead, managing digital content remotely with flexible scheduling.

• Become familiar with RBB's existing Digital Communications and Fundraising Audit and Strategy, understanding its objectives, priorities and intended direction in order to implement it effectively.
• Analyse audience growth, engagement, website traffic, supporter behaviour and conversion pathways to understand how people move from awareness to engagement and financial support.
• Recommend and implement proportionate improvements to the Digital Communications and Fundraising Strategy where learning, organisational priorities or performance data indicate they would strengthen delivery.
• Ensure the strategy is proportionate to RBB’s size, capacity and resources and can be actively implemented within the engagement.
• Establish practical key performance indicators covering reach, meaningful engagement, audience growth, website activity, donor acquisition, recurring giving and supporter retention.
• Recommend which platforms should be prioritised, improved, consolidated or deprioritised.
• Translate the agreed strategy into a practical phased delivery plan with clear priorities, actions and timescales.
• Implement the strategy through active content production, campaign delivery and channel management from the outset of the engagement. Any strategic review or refinement should take place alongside delivery rather than as a separate preliminary exercise.
• Develop and deliver digital fundraising campaigns aligned with RBB’s fundraising strategy, April-to-March planning and financial year, and the Digital Communications and Fundraising Strategy reviewed, refined and implemented through this role.
• Design campaigns that guide supporters from awareness and engagement to one-off donations, recurring giving and sustained involvement.
• Lead structured strategies for urgent and seasonal appeals (including Ramadan, winter and rapid-response fundraising for Gaza, Greece, Cairo, and other areas of operation), ensuring culturally aware and context-sensitive messaging.
• Build evergreen fundraising pathways that strengthen recurring giving and sustained supporter engagement beyond crisis moments.
• Identify and optimise conversion pathways across platforms (social media, website, email) to increase engagement, donation completion rates, and supporter growth.
• Explore and implement crowdfunding, peer-to-peer, and community-led fundraising initiatives.
• Develop clear messaging that balances awareness-raising, advocacy, and financial mobilisation.
• Collaborate with field teams and leadership to ensure campaigns reflect operational realities and emerging needs.
• Lead end-to-end campaign delivery, from planning and content creation to launch and optimisation.
• Develop and implement a content creator and partnership engagement plan aligned with RBB’s fundraising and advocacy goals.
• Build and nurture relationships with values-aligned content creators, artists, community and faith leaders, public figures, grassroots organisations, and advocacy platforms whose audiences align with RBB’s mission.
• Develop collaborations that expand reach, strengthen campaigns, and support both awareness-raising and fundraising, while centring dignity-led storytelling and community leadership.
• Balance founder-led visibility with strengthening RBB’s institutional platforms to maximise impact, income generation, and long-term independence.
• Establish proportionate short-term campaign partnerships and longer-term ambassador relationships that contribute to sustained awareness and financial support.
• Strengthen relationships with online supporters through personalised communication, targeted email campaigns, and timely updates.
• Develop and publish thank-you content and impact communications that demonstrate how donations are used.
• Implement strategies to grow recurring giving and encourage sustained supporter engagement.
• Work with RBB to ensure that supporter communications are accurate, appropriately segmented and compliant with applicable consent, privacy and marketing requirements.
• Track and analyse the performance of digital communications and fundraising campaigns using relevant tools (e.g. Google Analytics, platform insights), and apply learning to improve reach, engagement, and conversion.
• Monitor trends in digital fundraising and communications, recommending and implementing proportionate improvements where appropriate.
• Prepare concise quarterly performance reports for RBB leadership and the Board of Trustees, presenting key results, learning, challenges and practical recommendations.
• Use performance insights to inform periodic reviews of the Digital Communications and Fundraising Strategy.
• Develop a clear, practical, and ethically grounded framework for rapid-response digital communications during urgent or evolving situations affecting communities RBB supports.
• Deliver timely, accurate, and sensitive communications in response to serious incidents, protection developments, conflict escalations, or high-visibility initiatives that may attract public or media attention.
• Ensure all communications prioritise dignity, informed consent, safeguarding, and the safety of community members and field teams.
• Advise on tone, positioning, and risk mitigation in politically sensitive or polarised contexts, supporting internal decision-making on when and how to communicate — including when restraint may be appropriate.
• Where appropriate, integrate awareness messaging, fundraising appeals, or calls to action aligned with RBB’s values and operational realities.
• Maintain organisational credibility, clarity, and ethical integrity during high-visibility or emotionally charged moments.
• Ensure all digital communications reflect RBB’s voice, mission, and values, with consistent messaging and visual identity across platforms.
• Strengthen RBB’s storytelling to raise awareness about people affected by displacement, war, injustice, and structural barriers, as well as critical gaps in support.
• Collaborate with community members to centre authentic voices and lived experience in campaigns.
• Ensure all content adheres to safeguarding, informed consent, and data protection principles, maintaining dignity-centred storytelling and avoiding extractive or sensationalist narratives.
• Monitor alignment across platforms to ensure consistency in messaging, tone, and brand assets.
• Exercise creativity and sound judgment when content is limited, maintaining integrity while ensuring continued engagement.
• Apply RBB’s ethical communications, safeguarding, consent and brand requirements in practice rather than treating them solely as written guidance.
• Develop and implement streamlined internal communications workflows to improve efficiency, clarify roles, and reduce bottlenecks.
• Define a realistic and sustainable posting rhythm across prioritised platforms.
• Recommend and implement practical planning and scheduling tools where appropriate (e.g. shared planning boards, task management systems, content scheduling platforms) to support coordination and consistency.
• Develop and actively use simple templates and processes that improve delivery, reduce bottlenecks and support timely publication. Systems and documentation must remain proportionate and should not become substitutes for content creation and campaign delivery.
• Where agreed and where capacity permits, support the recruitment and light-touch coordination of communications volunteers or contributors, ensuring clear responsibilities and appropriate quality control.
• Explore proportionate opportunities to strengthen digital reach (e.g. basic paid advertising, platform optimisation, or supporter-led amplification), where aligned with budget and strategy.
• Embed systems collaboratively during the contract period to ensure continuity and sustainability beyond the engagement, keeping processes proportionate to RBB’s size and capacity.

• Demonstrable experience independently planning, creating, editing and publishing high-quality multimedia content across multiple digital platforms.
• A strong portfolio containing relevant examples of personally produced graphics, short-form videos, Reels, social media content, email communications, campaigns and website content.
• Strong hands-on proficiency in Canva and CapCut, or demonstrably equivalent software, with the ability to produce professional visual and short-form video content without relying on a separate designer or editor.
• Demonstrated experience developing and actively implementing digital communications and fundraising strategies rather than producing strategy documents alone.
• Proven ability to deliver end-to-end digital campaigns, from initial concept and planning through to content production, publication, optimisation and reporting.
• Strong storytelling, copywriting and campaign-messaging skills, with excellent written English and the ability to produce clear, compelling, accurate and sensitive communications.
• Experience actively managing and growing digital platforms, particularly Instagram, Facebook, TikTok, LinkedIn, email marketing and websites.
• Experience aligning awareness-raising and audience engagement with fundraising objectives.
• Ability to use analytics and audience insights to make practical improvements to content and campaigns.
• Strong organisational, planning and self-management skills, including the ability to manage competing priorities, meet deadlines and maintain a consistent publishing schedule.
• Demonstrable creativity, initiative and resourcefulness, including the ability to develop suitable content when direct field material is limited or unavailable.
• Ability to work independently and proactively while collaborating effectively with a small, geographically dispersed team.
• Understanding of safeguarding, informed consent, data protection and ethical storytelling in humanitarian, crisis or politically sensitive contexts.
• Sound judgement and sensitivity when communicating about trauma, conflict, displacement and injustice.
• Alignment with RBB’s values and commitment to dignity-centred and community-led approaches.
• Experience working with grassroots or community-led organisations.
• Experience working in humanitarian, displacement, conflict or politically sensitive contexts.
• Experience designing seasonal or faith-based fundraising campaigns (e.g. Ramadan).
• Experience building or managing influencer or partnership collaborations.
• Basic photography and videography skills for social media content (using mobile or accessible tools).
• Familiarity with collaborative planning tools (e.g. Slack, Asana, Trello or similar).
• Relevant professional training or educational background in communications, marketing, digital media, fundraising, social sciences, migration studies or a related field, or equivalent professional experience.
• Additional languages (e.g. Arabic, Greek).