Tupande Digital Marketing Coordinator (Fixed-Term)
Role Summary
Join One Acre Fund in Kenya as a Digital Marketing Coordinator to enhance farmer engagement through digital channels.
About the Organisation
Founded in 2006, One Acre Fund equips 5.5 million smallholder farmers to make their farms more productive. Across nine countries that together are home to two-thirds of Africa's farmers, we provide high-quality farm supplies, tree seedlings, accessible credit, modern agronomic training, and a wide range of other agricultural services. On average, this model enables any farmer to increase their income and assets on supported land by more than 35 percent, while permanently improving their resilience. This is all made possible by our team of 9,000+ full-time staff, drawn from diverse backgrounds and professions. To learn more, please see our [Why Work Here](https://oneacrefund.org/careers/why-work-here) blog post.
Our Kenya program, founded in 2006, operates under the local brand Tupande. Close to 500 staff in our Kakamega headquarters support 1,747 field staff and serve more than 1 million farmers. In Nairobi, around 50 staff support global functions like procurement, recruitment, government relations, and communications.
This role ensures that farmers know Tupande and the products & services we offer through various digital channels, which helps the business convert them into customers. The coordinator will collaborate with cross-functional teams and external partners to ensure consistent brand messaging and effective marketing campaigns.
Key Responsibilities
Paid Advertising
Analytics
Project Management
People Management
- Handle end-to-end paid campaigns on Facebook & Instagram (Meta), Google Ads and any other digital advertising platforms.
- Create engaging content in collaboration with Design, Field Comms, and content creators to ensure that our online audience interacts with us and performs the actions we need of them.
- Research and promote new and innovative ways and platforms the business can reach the desired target audience and get more from both a ROI and SROI perspective
- Develop trackers to keep tabs of key performance indicators, and draft stepback reports analyzing campaign performance, which will inform future marketing decisions.
- Develop monthly sentiment and progress reports that highlight what our farmers are saying online, and share them with the relevant stakeholders to ensure we can pivot quickly and improve their experience.
- Develop and maintain the digital advertising calendar.
- Develop the pillars for the organic digital marketing calendar, working in conjunction with Global Communications and Field Teams.
- Map out and execute program-specific projects on digital platforms, based on the goals meant to be achieved and the country program needs.
- Collaborate with department stakeholders to ensure that the content running on our social media channels is aligned to the organizational calendar.
- Collaborate with external stakeholders to guarantee that the key objectives and goals are met in a timely and concise manner.
Minimum Requirements
Across all roles, these are the [general qualifications we look for](https://oneacrefund.org/work-with-us/application-process/qualifications/). For this role specifically, you will have:
As soon as possible
- Google Suite, Meta Ads, Meta Business Suite, Google Analytics, Google Ads, Twitter Ads, LinkedIn Ads, Analytical Skills, Creative Eye, Ads Reporting and Iteration
- Have a deep understanding of digital marketing, social media behaviours in Kenyans across different regions and how this can be applied to the business.
Working Conditions
Health insurance, paid time off
Application Information
25 October 2026. Please note that we hire on a rolling basis, which means that applications are reviewed and processed on a continuous basis until a hire is made.
- One Acre Fund never asks candidates to pay any money or pay for tests at any stage of the interview process. Official One Acre Fund emails will always arrive from an @*[*oneacrefund.org*](http://oneacrefund.org/) *address. Please report any suspicious communication here (globalhotline@oneacrefund.org), but do not send applications or application materials to this email address.*
- Diversity, Equity, Inclusion (DEI), and anti-racism are deeply connected to our organization's mission and purpose. One Acre Fund aspires to build a culture where all staff feel consistently valued, represented, and connected – so that our team can thrive as professionals, and achieve exceptional impact for the farmers we serve.*
- We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, marital status, disability, gender, gender identity or expression. We are proud to be an equal opportunity workplace.*
Eligibility Criteria
Open to candidates interested in marketing roles at an NGO focused on agricultural support.
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