Product Adoption Strategist (Digital & Scalable)
Role Summary
Join Lightspeedhq as a Product Adoption Strategist in Belfast, driving digital adoption strategies for enhanced customer experience.
About the Organisation
Hi there! Thanks for stopping by 👋Are you actively looking for a new opportunity? Or just checking the market? Well... you might just be in the right place!We're looking for a Product Adoption Strategist (Digital & Scalable) to join our Adoption team, part of our wider Launch and Customer organisation, in Spain. You will own the adoption strategy, hypotheses, experiments, and implementation for scalable, digital-first campaigns that increase feature penetration across the whole customer journey and drive deeper, stickier product usage for a specific feature or market. What you'll be doing:
And a little bit of...​
Powering the businesses that are the backbone of the global economy, Lightspeed's one-stop commerce platform helps merchants innovate to simplify, scale, and provide exceptional customer experiences. Our cloud commerce solution transforms and unifies online and physical operations, multichannel sales, expansion to new locations, global payments, financial solutions, and connection to supplier networks.
Founded in Montréal, Canada in 2005, Lightspeed is dual-listed on the New York Stock Exchange (NYSE: LSPD) and Toronto Stock Exchange (TSX: LSPD). With teams across North America, Europe, and Asia Pacific, the company serves retail, hospitality, and golf businesses in over 100 countries.
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- Identify underutilised product areas and translate adoption opportunities into automated, digital-first programs and behaviourally triggered journeys.
- Own end-to-end adoption campaigns for a specific feature or market, including strategy, experiment design, implementation, and performance.
- Design and implement customer journey architecture per program (segmentation, trigger logic, channel orchestration, entry/exit criteria).
- Partner with Product, Product Marketing, Data, Education, Launch, and Account Management to create a cross-functional customer journey that aligns with product priorities, merchant needs, and operational realities.
- Optimize the digital collateral needed to support adoption programs, including in-app guidance, nurture sequences, and interactive walkthroughs.
- Own the configuration and optimization of ChurnZero, Fin, and Heap for tech-touch journeys, in collaboration with internal systems teams.
- Monitor campaign analytics, activation, feature stickiness, and channel effectiveness by segment and feature, then continuously improve performance.
- Advocate for customers across the wider organisation and surface behavioural insights that inform product, content, and journey decisions.
- Build deep relationships with both customer-facing and product teams to create a coherent, consistent feedback loop with our customers at the heart.
- Contribute as part of the wider team to achieve organisational objectives, even when that means doing things that aren't strictly within the scope of the role.
Requirements
Eligibility Criteria
Eligibility details related to legal work status or international applications are not clearly stated.
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