Performance Marketing Lead
Role Summary
Zilch UK is seeking a Performance Marketing Lead to drive user acquisition and retention through strategic marketing initiatives. Join a rapidly growing fintech valued at $2 billion.
About the Organisation
We're one of Europe's fastest-growing fintech companies – on a mission to create the world's most empowering way to pay.
We launched the product in 2020 and achieved double unicorn status, valued at $2 billion, and since then have taken on more than 6 million customers.
Our mission is to become the best way to pay for anything, anywhere and say goodbye to credit costs for everyone. This is huge. Want to join us?
Key Responsibilities
- Contribute to Performance Marketing Strategy across Paid Social, Paid App, Paid Search & Programmatic advertising channels and landing page optimisation, to drive profitable incremental user acquisition & retention, supporting the Director of Performance Marketing
- Own Performance Marketing targets & budgets for acquisition & retention, working closely with senior Marketing, Growth & Finance leadership on forecasting, planning & optimisation
- Proactively identify growth opportunities in existing & new channels, propose new initiatives to test, run experiments across creative, media buying and signals, report on outcomes and provide recommendations/iterative improvements
- Own Paid Social creative strategy and analysis, working closely with the in-house design team and external video agency to produce high-performing ads
- Hands on campaign planning, execution, optimisation & reporting
- Keep on top of latest performance marketing trends & tools to improve efficiency and impact of performance marketing, and wider marketing & design team
- Cross functional collaboration with wider marketing & design function, as well as data, product, engineering, sales, finance & risk teams to improve outcomes for customers, merchants & Zilch
Working Conditions
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- Pension scheme.
- Death in Service scheme.
- Income Protection.
- Permanent employees enjoy access to our Share Options Scheme.
- 5% back on in-app purchases.
- £200 for WFH Setup.
- Hybrid working: office-based Monday, Wednesday, and Thursday; remote working Tuesday and Friday
- Casual dress code.
- Workplace socials.
- Healthy snacks.
Requirements
Eligibility Criteria
The role does not specify eligibility for international applicants, including those from Africa.
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