Senior Visual Lead
Role Summary
Join BJAK as a Senior Visual Lead to shape its brand identity and lead a multidisciplinary creative team to deliver impactful visual storytelling.
About the Organisation
The original mission of BJAK is we believe people deserve smarter ways to plan, save and grow their money. This is the origin of our name.
Started in 2019, we built the first mobile-first, insurance platform, enabling insurance to be accessible online by millions in the region. Today, its the leading insurance platform in Southeast Asia.
Today, we are expanding ways to help people in the region — this includes spending, saving, investing, exchanging, travelling, and more. Our mission is help people get more from their money every day.
We have teams working around the world, with over 20 nationalities from our offices and remotely, who truly enjoys their work. We are looking for the most talented and driven people we can find. We are looking for people who work for their passion, not counting hours. Who loves building great next-generation products, not status quo. Who cares about redefining how everyone around us can get the best financial applications, not for an exclusive few.
If you're this person, we'd love to talk to you.
Key Responsibilities
- Own BJAK’s brand identity and visual systems across all platforms
- Build a UK-first visual narrative tailored to local users, culture, and market trends
- Translate marketing and business objectives into impactful visual storytelling
- Develop creative campaigns that build awareness, trust, and adoption
- Ensure consistent brand expression across digital, social, product, and offline channels
- Lead and mentor a small, multidisciplinary creative team
- Set high standards for design quality, speed, and execution
- Review and approve visual assets to ensure alignment with the brand vision
- Foster a collaborative, high-ownership, and execution-driven team culture
- Build and manage creative workflows balancing quality, speed, and scalability
- Partner with growth, product, and leadership teams to align visuals with strategic goals
- Use data, insights, and market trends to optimize campaigns and creative output
- Stay up-to-date on consumer, design, and digital trends to keep the brand relevant
Minimum Requirements
- 4–6 years of experience in visual design, brand design, or creative leadership
- Strong portfolio showcasing visual storytelling, digital campaigns, and multi-channel projects
- Deep understanding of branding, design systems, and digital content strategy
- Proven experience leading creative teams and raising creative standards
- Proficiency in Adobe Creative Suite, Figma, Canva, and modern production workflows
- Strong project management and stakeholder communication skills
- Experience in fintech, e-commerce, or high-growth consumer brands
- Experience building or localizing brands
Working Conditions
This role is based in the United Kingdom. This is a hybrid role. You are expected to work from our United Kingdom office at least 3 days per week.
Eligibility Criteria
Candidates should have strong experience in visual design and brand strategy and be prepared to contribute to a diverse team.
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