Head of Marketing (Director)

Join Keyrock as Head of Marketing to lead a transformative rebranding and marketing strategy in the evolving digital finance landscape.

• Step-up opportunity. Own the function globally, report directly to the CCO, shape the brand from scratch.
• Transformation moment. Keyrock is pivoting from appreciated-but-underrated to a firm that commands respect. This is a before-and-after career story.
• Commercial partnership. Not a siloed marketing role. Deeply embedded in commercial strategy with commission upside.
• Lean and AI-augmented. Small team, big impact. No bureaucratic bloat. Use agents and tools to move fast.
• Global footprint. Offices across EU, UK, US and Switzerland. International exposure from day one.
• Competitive offer. A competitive compensation package, attractive global benefits, and a performance-based variable.
• Annual Team Retreats. A yearly offsite dedicated to strategy, celebration of our wins and fun team activities

• Own and execute the complete rebrand and repositioning of Keyrock in the market
• Define and drive the marketing strategy across institutional and crypto-native audiences
• Build a premium, forward-looking brand identity. Think distinctive, audacious, credible to both institutional allocators and crypto-native operators
• Push information into the market in ways that make people pay attention and take Keyrock seriously
• Partner closely with the CCO and commercial team to drive measurable commercial impact
• Build and lead a small, high-impact team augmented by AI tooling
• Shape how Keyrock is perceived as the industry converges with traditional finance

• Crypto-native. You have been through market cycles. You understand blockchain technology deeply but you are pragmatic, not ideological. You know this is not a binary world.
• A brand-builder, not an ops person. You are inspiring, not operational. You set direction, tone and creative vision.
• An exceptional communicator. You can face institutional allocators who care about regulation and licensing, and crypto-native counterparties who value speed and edge. You switch between both with ease.
• Confident and assertive. You project authority. You bring conviction and directness - you challenge constructively and don't default to consensus. You bring edge, energy and a slightly audacious style.
• Human-centric. You connect with people, build followership and bring teams along.
• Detail-oriented. Despite the strategic focus, you sweat the details on brand consistency, messaging precision and design quality.
• A challenger mindset. You dare to think differently, question the status quo and push things forward through constructive tension.
• Experience positioning a firm through a TradFi/crypto convergence narrative
• Exposure to publicly listed or IPO-track companies
• Familiarity with EU regulatory environment (MiCA) and how it shapes marketing and financial promotions
• Experience working with or building AI-augmented marketing functions