Creative Marketing Manager (FitMe)
Role Summary
Join Gismart as a Creative Marketing Manager for the FitMe app, driving innovative marketing strategies in the health and wellness sector remotely.
About the Organisation
Gismart is a value-driven mobile app developer with a strong presence in the Health & Wellness, Utilities, and Music app markets. We have achieved a significant milestone of over 1 billion downloads worldwide, taking a step toward our mission of cultivating the well-being of people worldwide. With headquarters in London, UK, Gismart is a dynamic global company with a reach extending across Europe and far beyond. Our determined team comprises over 350 individuals who bring diversity, creativity, innovation, and relentless drive to the company. Gismart unites professionals from diverse backgrounds in entertainment, music, and tech, allowing us to play to each other’s strengths and succeed as a team.
Become a stepping stone on our customers’ journeys of self-improvement.
FitMe is a fitness app created for people who want to stay active without long, repetitive workouts. It offers short, easy-to-follow routines that can be done at home with no equipment. FitMe is perfect for busy people who want to maintain their health, boost energy levels, and feel good every day — without going to the gym or spending hours on exercise.
Key Responsibilities
- Develop creative strategies and concepts to promote the mobile application
- Work closely with the Product and UA teams to identify the application’s key features and advantages, try different collaborative approaches to boost performance
- Optimize creatives based on analytical data and user feedback
- Conduct competitor research to analyze best practices in the market
- Create advertisements for Meta, Google, and other networks
- Organize brainstorming sessions with the team
- Write briefs for UGC, evaluate results, and make reworks to increase the results
- Collaborate with designers and illustrators to quickly test ideas
- Balance creativity with performance goals
- Combine strong ideation skills with structured thinking
- Understand modern trends across social media platforms
Minimum Requirements
- At least 1 year experience as a creative marketing manager/creative producer in the performance marketing (preferably in the healthy lifestyle, nutrition, or fitness field)
- Data-driven approach
- Deep understanding of the target audience and their needs
- Ability to create and implement performing creative strategies
- Ability to create engaging and informative creative strategy and content that effectively attract users
- Experience with analytics and optimization of creatives
- Excellent communication and organizational skills
- Independent and willing to drive processes
- Flexible and adaptable in a fast-changing environment
- English proficiency at B2 level or higher
Eligibility Criteria
Eligibility for this position is not explicitly stated, making it unclear for international applicants.
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